Name: Why Your Marketing is Killing Your Business, and What to do About it
Uploaded: 2021-10-13T00:00:00Z
Duration: 57 min 02 sec
Description: An optimal marketing strategy and an adept team are inevitable to drive growth consistently. In this webinar, Minal Sampat, the dental marketing expert, explains how and why your marketing is killing your business and how to get it fixed.

Improving your practice production and driving growth is on everyone’s list. But it takes a lot to accomplish the same. In this webinar, Kelly Schwartz talks about the system and tools to improve your practice and how to be prepared when you are opening up a new one.

3 Simple Systems To Improve Your Practice Tomorrow

Enhanced patient experience and over the top case acceptance rate is where everyone places their bets. Join this webinar and learn about the tricks and tips to improve your practice using advanced technology, treatment room tech and much more.

Improved Patient Experience & Case Acceptance through Technology

Mastered the skill of getting your patients to commit yet? Listen to the industry experts to learn some of the best and effective communication tools that will help you and your patients to be on the same page and how to lead them to the chair.

The Psychology of Dentistry

What are the right things to do when it comes to inventory management, logistics, and choosing the right supplier? Take back from this webinar the best methods to manage your practice and products like a pro.

Equipment & Supplies_ How Much is Too Much

Equipment & Supplies: How Much is Too Much?

Promotions are always a reason to celebrate. But do you get overwhelmed by the tasks at hand? In this webinar, the dental industry experts discuss how to make the transition easier for new managers and how to deal with the changes skillfully.

Promoted to Manager, Now What

Promoted to Manager, Now What?

There might be unanticipated instances where you might have to deal with difficult patient conversations at your practice. Join our practice hero, Teresa Duncan, as she shares effective conversation tips to handle unprecedented situations without making a mess.

Difficult Patient Conversations

Key Performance Indicators are metrics to track the success of your business. Do you measure them right? Join our practice heroes to learn all about how regularly measuring the key indicators will keep you focused to drive growth.

Analytics_ What gets measured, gets done

Analytics: What Gets Measured, Gets Done!

An optimal marketing strategy and an adept team are inevitable to drive growth consistently. In this webinar, Minal Sampat, the dental marketing expert, explains how and why your marketing is killing your business and how to get it fixed.

Why Your Marketing is Killing Your Business, and What to do About it

Maria Fuertes and Chad Hendricks talk about DeNovo insurance. The questions being answered include which plan should you accept, how to go about contracting and negotiating those plans and credentialing. Also, the webinar gives you insights into how to strategically choose insurance plans to bring in patients.

Decoding Bundled Insurance Plans

Maria Fuertes along with our practice heroes talks about the importance of eligibility checks, exclusions, and limitations, primary and secondary benefits, and plan fee schedule assignments in detail in this webinar.

Make Benefits Your Friend, Not Your Enemy

In this webinar, Dr. Laura Mach is helping dental practice owners and staff handle their feelings around their practice. It is an interactive session in which she talks about dealing with the frustration of not being understood even when heard, interrupted while talking, and how to ease it out constructively.

Creating Understanding and Relief Within the Dental Team

In this webinar, Victoria Peterson talks about building an investment-grade practice and figuring out where you are at in your business lifestyle. Learn all about managing the cash flow efficiently throughout the different stages of business maturity.

Building an Investment Grade Practice

In this webinar, Dr. Eric Roman provides valuable insights on helping your dental team build a positive work culture on how to connect with millennial employees and align them with your shared vision.

How to Engage Millennial Team Members

In this webinar, Dr. Etchison will share his tried and tested system for creating the kind of patient experience that will grow a practice organically through referrals. Learn about the importance of branding and touchpoints, how to create your script for your “play”, and how to use little strategies that get big results to generate 5-star reviews, referrals, and better case acceptance.

Systemize Your Patient Experience with Dr. Paul Etchison

It’s time to get your practice ready to meet the financial changes for the upcoming year, but where do you begin? In this webinar, our panel of industry experts discuss the budgeting and trends for 2021 as the patient numbers rebound and the dental market wakes up to a new normal.

Fiscal Update For Dentists_ Q&A Session With Industry Experts

Fiscal Update For Dentists: Q&A Session With Industry Experts

If you are striving to instill a positive momentum in your business, smarter handling of the practice administration and management is where you need to place your bets. Join practice management coach, Geri Gottlieb, as she explains how to mantle leadership roles at your practice.

The Road To Dental Practice Administration And Leadership

Re-imagining practice management with patient-centered focus is the way ahead for any dental practice planning to scale up. Take back from this webinar, how to meaningfully engage your patients by streamlining practice workflow and ensuring a wholesome experience before, during, and after the visit.

Ignite Your New Patient Acquisition To Finish The Year Strong

Closing The Gap Between You And Your Patients

It takes a lot to run a practice by efficiently managing your team, working with insurance companies, and providing your patients with the best possible experience. Learn more from this webinar on how to create a productive and profitable dental practice through immediately implementable strategies.

Zero Turnover Is Possible_ It’s All About Leadership

Zero Turnover Is Possible: It’s All About Leadership

Handling insurances have been a real pain for dental practices over the past few years. Learn from the expert on how to push back your outdated insurance systems and focus on taking your revenue cycle to the next level of operational efficiency.

Strategic Insurance Management

With an ideal case presentation, you can close more big cases by increasing your collections in 30 days or less! Listen to our industry experts on how to help your patients without being pushy, with a totally predictable system for case presentations.

5 Steps To More New Patients, Close More Cases, And Get Paid Up Front

5 Steps To More New Patients, Close More Cases, And Get Paid Up Front!

Increasing the case acceptance rate not only impacts your practice revenue but also substantially improves your patient acquisition rate, providing you with opportunities to attend more dental cases. However, getting patients to accept the treatment plans can be challenging and tiring.

What Top Dental Practices Do To Increase Case Acceptance

Many dental practices are looking for solutions to overcome stressed financial performance and weakened balance sheet positions. Learn how to fast-track the growth of your practice from its current state: understanding the cash flow impact, reducing overhead expenses, and accessing new reimbursements.

Accessing Stimulus Funds_ Considerations For Dentists

Accessing Stimulus Funds: Considerations For Dentists

Dental practices looking to expand their services face a multitude of hurdles. Learn how to scale your practice in this webinar.

Insights Into Scaling Your Dental Practice

Managing patient collections is hard but super rewarding. Listen as experts talk on how implementing the best performing patient collections strategy allows practices to quickly improve patient experience building more meaningful patient-practice relationships.

Trends And Best Practices To Increase Your Patient Collections

Improving Practice Productivity with Analytics

Improving Practice Productivity With Analytics

With almost 11 ADA recognized dental specialties and having a burgeoning market share, the specialty dental business is here to make significant gains in the coming years as we take a cursory glance on the latest trends of the dental industry.

Listen to Ryan Arnold, Principal, Wisdom Teeth Guys as he explains the possibilities that lie ahead for Dental Specialty business and how he has paid attention on patient care,technology adoption and brand management to further sustainable practice growth for his specialty.

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Creating Sustainable Specialty Dental Businesses

Dentistry's Inner Circle Podcast

A series of podcasts from practice owners on how they navigated the change and successfully transitioned to CareStack. 

Enabling Technology to Connect Better with Your Patients

How Dr. Williams' Practice Optimized Growth with CareStack

Case Study: How Dr. Williams' Practice Optimized Growth with CareStack

Expanding Dental Care beyond the Clinic

Expanding Dental Care Beyond the Clinic

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Embracing Change To Grow Your Group

Enable Dental Completes Its Migration To CareStack

Enable Dental Completes Its Migration To Industry Leading Cloud Based Dental Software

Beatrice

Ishtiaq Rouf

Dana Veach

Dr. Himesh Kana, DDS

Himesh Kana

 Penny Filipe

Top Trends in Dental Software for 2025

Top Trends in Dental Software for 2025: What Practices Should Prepare For

Brand Guidelines for Dental Offices to Attract and Retain Gen-Z Patients

Reducing patient no-shows and cancellations begins by accepting that 

it’s impossible to guarantee that your patients will always keep their appointments

. Once you accept that this falls outside your control, you can pool your efforts on the aspects that are within your control, and which help reduce no-shows and cancellations.

missed appointments cause a ripple effect

 that impacts your schedules, revenues, and the effectiveness of treatments. It strikes a serious blow to your bottom line. But with that said, there are 

effective safeguards you can put in place

 to address this issue. Before we explore these safeguards, let’s examine the key reasons behind no-shows and cancellations. 

Typically, patients miss their appointments when they:

Don’t understand the importance of keeping their appointments

Misunderstand when their appointment is scheduled

Self diagnose and decide to skip their appointments

Worry about bad news and try to avoid the situation

Have a shallow relationship with the provider

There is a wide range of reasons for patients to miss their appointments, but most can be mitigated with improved patient-provider communication and by implementing the following safeguards.

It became widely accepted as a care delivery method after the 2020 pandemic, but thanks to the convenience offered to patients, 

 is here to stay. Outside the initial check-up and actual treatment, consultations and routine post-op visits can be performed remotely. The virtual interactions offer patients the opportunity to 

receive treatment in the comfort of their living room

 or office. The added benefit of leveraging teledentistry is it adds one less reason for patients to rethink or opt out of their dental appointments. 

Another approach that has gained traction is using 

 to collect vital patient information. E-forms are a key feature of modern practice management software (PMS). This feature is now used widely to stay in line with the COVID-19 safety protocols. With this new norm, practices have completely replaced the clipboard and embraced digitization. Another fact that supports this approach is that 

98% of patients who take time to fill out online forms commit to their appointments

COVID-19 has added fuel to the fire of dental anxiety among patients. The risk of exposure is a valid fear. The best way for you to 

 is with communication and education. Ensure you convey the safety protocols and measures followed at your practice to reduce the risks from COVID-19. Launching targeted email campaigns, and updating relevant information on your practice website and 

convey your commitment to patient care and safety

 and encourage patients to follow through with their appointments.

When you provide your patients with the option to make payments in advance, it reduces the instances of no-shows and benefits your collections and accounts receivable. Get paid upfront instead of having to wait for 2-3 months. Paying cash in advance leads to 

. You can provide this option during patient checkout, especially when both you and your patient agree with the importance of scheduling the next appointment.

Offering upfront payment at this stage is apt, as the patient is likelier to take action and commit to their oral health. Another way to make it easy for them to pay is by providing an 

. Make sure that you inform your patient about your prepaid payment options. Market it through your campaigns, newsletters, and phone scripts.

Reminders are an effective way to reduce patient no-shows. Plan your 

and decide on a frequency that works best for your target clientele. Start off with a postcard, followed by email and text reminders. Add a phone reminder a few days before the scheduled appointment. Ensure that you cut down on reminders once you receive confirmation from your patients. Practice management software aids you to launch, coordinate and track your recall campaigns effectively.

reward patients who keep their appointments

. The reward initiatives can include discounts or gift cards. The benefits of such an approach are twofold. You encourage your patients to follow through on your appointments and 

convey how much you value their participation

. Moreover, curating such experiences helps you retain your customers.

Sometimes, patients simply forget an appointment. Send 

 that can include a “We missed you at the practice” message. Follow this up with a phone call to encourage them to reschedule immediately.

It is crucial that your patients know the impact of your treatments on their oral health. If your patients are not invested in the outcomes of your treatment plan, it is unlikely that they will uphold their commitments. 

 before every appointment. Remind them of the benefits of the procedure and the progress they’ve made so far. 

 of the scheduled appointment and ensure that they are fully onboard. A phone reminder before the appointment will help refresh what they already know about the 

Patients skip appointments because they owe your practice money or are worried the procedure will be too expensive. When this happens, it’s time to 

. It’s important that payments never come as a surprise to the patient. This causes anxiety in the patient, especially when they expect hidden expenses from each visit. When 

 and benefits are discussed upfront and agreed upon, patient no-shows due to financial concerns can be avoided. 

 allows you to effectively educate and communicate with your patients. Automating tasks like appointment reminders or confirmation/cancellation emails, filling last-minute openings, and sending online forms and other notifications to engage patients, practices can drastically cut revenue loss and staff workload while reducing patient no-shows and cancellations.

Eliminating No-Shows and Cancellations at Dental Office

For a dental practice, revenue cycle management is the equivalent of the body’s circulatory system and the heart of a practice’s financial success. The revenue cycle incorporates data capture, claims and denials management, and the collection of payments from both patient and insurance receivables. A healthy system works in concert with industry best practices and technical solutions to optimize efficiencies, identify “leaks” and improve operational workflows. As every practice is unique, it is difficult to prescribe a “one size fits all” approach. However, there are key performance indicators, which can and should be followed to measure practice performance. There are several potential KPIs which provide valuable insight into the collection’s performance and financial health of practice including, but not limited to: Collections percentage, Production growth, Aging accounts receivable, Days sales outstanding, Adjustments percentage, and Credit balances. 

Since 2011, the dental industry has experienced a steady and upward trend in aging receivables, with the majority of balances aged greater than 90 days. The good news is that CareStack offers a solution that combines modern technology, effective processes, and industry expertise to kick start the heart and breathe life back into the revenue cycle.

Revenue Cycle Playbook for Dental Professional

Revenue Cycle Playbook for Dental Professionals

From small, solo practices to large, multi-location clinics, these case studies demonstrate the versatility and value of CareStack in improving the patient experience and driving practice . 